Q: So what is different with the Catering Cloud system compared to other online ordering systems out there? A: First of all, it’s build specifically with catering businesses in mind because they have very different needs as restaurants, delis, etc. I built in features that can support the sales office of your catering businesses, ease their work and optimize the sales process, all that based on my experiences working in the catering business. Here are the differences highlighted: Catering orders are generally larger orders placed for a group of people or specific events versus offering individual dishes to go and…

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When there is a farmers’ market nearby, I buy my vegetables, fruits and breads there, I explore the various food and catering businesses as well as the educational and promotional booths. I started those regular visits after I had shared booths at farmers’ markets with my former neighbors where we sold German Bratwurst with Sauerkraut, own-made Italian Pesto and to order made French crêpes. From that time, and what I had learned afterwards during my years of working in the catering and event business, I found, that there are three parts to make the most of a farmers’ market experience…

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“You never know when those orders come in… usually when the calendar is full, when we have lots of preparations or we are just closing down for the weekend that was wide open until five minutes ago.” “I just gave the prep cook off for the weekend, now I am busy in the kitchen myself as we just got that last minute tedious order in, and that for two people.” “I didn’t make much money from that order. It was the dish we just ran out of the special ingredients and I had to buy them in the neighborhood store…

Yes, I built the Catering Cloud technology, and online ordering system specifically for catering businesses with the belief it can support catering businesses in their efforts to grow a stable sustainable business. It’s a tool that channels your creativity and beautiful presentations with on-target strategies. Yet, it’s a tool, that’s it. So what comes after the tool is set-up and online and ready to take orders? This is a very big topic, and one that I see is an equal challenge to my clients. I really want that online ordering tool working for you, and therefore, I created this blog…

It actually was a reflective question that a Catering and Event Manager was wondering when we talked about online ordering systems for catering businesses. This question sounded so familiar to me, yet from a different trade: the language translation profession. There was a time when Machine Translation became more and more popular and translators fought it first due to a form of fear to be replaced by it, and second, because it was used instead of humans in areas that lead to pure marketing embarrassment and even danger due to mistranslations. Yet the Machine Translation technology rightly used was extremely…

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You are serving the community of your neighborhood, your town or your region. And there are other catering businesses that do exactly the same. Except, they do not exactly the same as some people choose you versus other folks choose them. We could dissect the reasons for that or we could instead focus on what makes you different for those potential customers so they choose you over the other(s), and learn about your specific uniqueness. Ask yourself: Is there a common denominator between all those customers that you could leverage? Those could be a specific age group or income group…

The Catering Cloud (www.thecateringcloud.com) is an innovative online ordering system for catering businesses that lets your customers place their orders for office catering and party services online – quickly, easily, anytime. Founder of The Catering Cloud is a skilled veteran of the international hospitality industry, Katrin Rippel, who is also founder of the respected translation and web services firm Menu International (www.menuintl.com). Katrin created this online ordering system specifically for small and mid-sized catering companies to leverage the “overwhelmingly busy” or “down” times of that trade. The Catering Cloud allows addressing two different target groups (i.e. Corporate and Social Catering…